The Segmentation Stage of Glamping

Article excerpt:

Glamping, or nature-based travel more broadly, has become a proven part of the hospitality sector. Pre-COVID data from the World Travel & Tourism Council in 2019 shows that the nature-based tourism sector in North America had upwards of $25 billion in direct expenditure and contributed $13.5 billion to GDP, with a 2% share of the travel industry. COVID has changed the way people travel, increasing demand for nature-based hospitality, which reached an all-time high in Summer 2021. Kampgrounds of America (KOA) cited 260% growth in glamping among first-time camping households in North America from 2019 to 2020. The National Park visitation numbers recorded a 40% increase during Fall 2020 over the same period in 2019, with record-breaking numbers expected in 2021. These are just a few examples of a trend that is certain to continue.

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